The Tampa DMA is the 16th largest market in the United States. The City of Tampa is the largest city in Hillsborough County and is the third most populous city in Florida.

The area is founded on a diverse base that includes tourism, agriculture, construction, finance, health care, government, technology, and the port of Tampa, and offers many unique cultural, educational, and entertainment experiences to its residents and visitors.

Among these are Busch Gardens, The Florida Aquarium, The Tampa Bay Performing Arts Center, The Tampa Museum of Art and Ybor City to name just a few.

Pinellas County is the leading destination on the Gulf Coast in the U.S., drawing more than 14 million visitors in 2012. The area is best known for its record-breaking sunshine, 35 miles of spectacular white-sand beaches and a wide array of cultural offerings.